Ambush


Role
Art Director

Brief
Creating a brand experience for Ambush

Ambush is a unisex jewelry and fashion brand based in Tokyo, Japan with a hiphop and multi-culture background. The aesthetic of the brand is hiphop and futuristic, but the design is still minimal and functional.

The main concept of this project is ‘Bring e-commerce to real life’ by using interactive projector where audiences are able to shop while drinking coffee, listening to music and talking with friends at Cafe.bot, a futuristic cafe using robots to make coffee, cocktail, and dessert. Audiences who are not able to participate at the cafe can experience this through application.


Interactive Projector and Screen

The interactive projector will be on every tables in the cafe. Thus, audiences can shop while they having coffee and a conversation with friends. In the interactive projector screen will have a catelog of Ambush product. There will be a fitting room where audiences are able to try on clothes and jewelry by creating a model that is suited to your features.




Application

Those who cannot attend the event are able to experience this event on the application instead.







Instagram promote and Billboard