Role
Creative Director
Collaborators
Sticker Illustrator: Gigi Saengduangdee
Character and Background Illustrator: Kittika Phanphongphiphat
World Map Illustrator: Poh Asdathorn
Hyper Dreamy World is a gaming application providing a cute imaginative world where hyper dreamy girls can escape their stress in real life. This game provides a creative escape through 4 minigames. There are cake decoration, flower arrangement, photo booth, and scrapbook. These minigames are activities that hyper dreamy girls enjoy doing before the pandemic. Players are able to interact and communicate with friends in the game using their avatar that they created. They also can enjoy dressing up their avatar with outfits from fashion brand featuring in Hyper Dreamy World.
Site Map and User Journey
After players log in to the game, they can create their own avatars in any style that they prefer. Then, their avatar will be on World Map which allows them to access every minigame and page here by clicking on buildings and icons. Players can also see their friends’ avatar who is online on the world map.
Players can explore new friends on the game through Explore Friends page, and the Friends list page gather all friends information on one page as well as accessing the chatbox where they can communicate with friends, send an invitation for collaboration on a scrap diary and send a gift.
Cakie Cake
Cakie Cake is a cake decoration minigame that enables players to design a virtual cake for sending to friends on a birthday or sharing their design with friends on social media.
Cakie Cake is a cake decoration minigame that enables players to design a virtual cake for sending to friends on a birthday or sharing their design with friends on social media.
Blooming Floral
Blooming Floral is a flower arrangement minigame that allows them to arrange a virtual bouquet and vase at home, which can be shared on their social media and sent out to their special one on special occasions.
Blooming Floral is a flower arrangement minigame that allows them to arrange a virtual bouquet and vase at home, which can be shared on their social media and sent out to their special one on special occasions.
Photo Booth
Photo booth minigame enables players to take a photo and decorate their photo with stickers, effects and so on.
Photo booth minigame enables players to take a photo and decorate their photo with stickers, effects and so on.
Scrap Diary
Scrap Diary minigame allows users to create their scrapbooks collaboratively with friends to collect their memories and share them with others on social media
Scrap Diary minigame allows users to create their scrapbooks collaboratively with friends to collect their memories and share them with others on social media
Brand Sponsorship
One of the brand sponsorships of Hyper Dreamy World is Motoguo. Motoguo is a Malaysian based fashion brand. The aesthetic of the brand is playful and whimsical in a romantic and cynical way. The Spring/Summer 2021 collection ‘Come To US, We Celebrate You’ will be featured on Hyper Dreamy World for players to enjoy dressing up in cute and playful outfits. The concept of this collection is encouraging people to be positive during their hard time which is the same purpose as Hyper Dreamy World. This partnership benefits in expanding the audience group as Motoguo has a similar audience group, which is Asian young creatives. Nevertheless, there will be more brand sponsorship features on Hyper Dreamy World in the future.
One of the brand sponsorships of Hyper Dreamy World is Motoguo. Motoguo is a Malaysian based fashion brand. The aesthetic of the brand is playful and whimsical in a romantic and cynical way. The Spring/Summer 2021 collection ‘Come To US, We Celebrate You’ will be featured on Hyper Dreamy World for players to enjoy dressing up in cute and playful outfits. The concept of this collection is encouraging people to be positive during their hard time which is the same purpose as Hyper Dreamy World. This partnership benefits in expanding the audience group as Motoguo has a similar audience group, which is Asian young creatives. Nevertheless, there will be more brand sponsorship features on Hyper Dreamy World in the future.