Role
Creative Director
Brief
Designing an experience for Sleazenation magazine relaunch
Sleazenation magazine is the influential style bibles, design-led club and lifestyle in 90s. Sleazenation audiences a are a club kids in London, who interesting in fashion, music, clubbing and youth culture lifestyle. Sleazenation 2019 relaunch is mainly focus on clubbing lifestyle concept. I brought technology experience into the Sleazenation 2019 for a more younger audience to interact with. I created a sleazenation relaunched party exhibition called sleazenation never die. This exhibition is where clubbing meets new technology experience.
Creative Director
Brief
Designing an experience for Sleazenation magazine relaunch
Sleazenation magazine is the influential style bibles, design-led club and lifestyle in 90s. Sleazenation audiences a are a club kids in London, who interesting in fashion, music, clubbing and youth culture lifestyle. Sleazenation 2019 relaunch is mainly focus on clubbing lifestyle concept. I brought technology experience into the Sleazenation 2019 for a more younger audience to interact with. I created a sleazenation relaunched party exhibition called sleazenation never die. This exhibition is where clubbing meets new technology experience.
Club Zone
The club zone provides the new clubbing experience with an interactive LED floor for the party goers to create their own party by stepping on the floor. When they step on the floor, the shape, light and EDM sound will come up. There is also a bar for people to enjoy more laid back clubbing experience.
The club zone provides the new clubbing experience with an interactive LED floor for the party goers to create their own party by stepping on the floor. When they step on the floor, the shape, light and EDM sound will come up. There is also a bar for people to enjoy more laid back clubbing experience.
Photo booth Zone
The Photo Booth zone is the zone where audiences can create their own Sleazenation covers for the new Sleazenation 2019 issue. There are two options, which are ‘being a model for a Sleazenation cover’ and ‘drawing for a Sleazenation cover’. The concept of the photo booth is that Sleazenation never uses celebrity on their covers, which means anyone can be on the Sleazenation cover.
The Photo Booth zone is the zone where audiences can create their own Sleazenation covers for the new Sleazenation 2019 issue. There are two options, which are ‘being a model for a Sleazenation cover’ and ‘drawing for a Sleazenation cover’. The concept of the photo booth is that Sleazenation never uses celebrity on their covers, which means anyone can be on the Sleazenation cover.
