Role
Creative Director and Illustrator

Brief
Creating a still image and a moving image for Charles Jeffrey Loverboy.

Charles Jeffrey Loverboy is a British NEWGEN designer based in London. Aesthetic of the brand is humorous, contemporary dandy and colorful. Designs from this brand have a playful vibe and colorful color. The ethos of Charles Jeffrey Loverboy is club kids, contemporary culture and LGBTQ community.

In responding the brief, I was creating an make your own image package and animated GIFs called Loverboy and Friends. This idea came from his illustrations. Within most of his illustrations, set designs and sculptures, there are some characters in it. Hence, I was desinging character creation and creating new playful worlds for Charles Jeffrey’s Loverboy.